When it comes to running a clothing store, it’s not just about what you sell; it’s also about how you sell it.
The way you display your store’s offerings has a major impact on your bottom line. Your displays invite new shoppers to browse your store, inspire them to try out different styles, and help them envision themselves wearing each piece — all of which influence your overall sales.
If you’re looking for some fresh retail clothing display ideas to engage your customers and boost your business, then you’re in luck! Keep reading to see four of our favorite retail clothing display ideas — plus examples from real businesses.
When a customer visits your store, they aren’t just looking for a new sweater or pair of shorts. Instead, they’re on the hunt for a new, exciting look.
To help your shoppers get inspired to discover their style, create complete outfits and display them prominently on mannequins throughout your store. Don’t forget to include the extras like jewelry, hats, shoes, and sunglasses!
For example, see how this boutique highlighted three separate outfits along with a selection of hats and jewelry:
2. Celebrate Seasonal Shifts
Regularly refreshing your retail clothing display ideas is key for keeping your customers engaged and your sales high. One great way to keep things fresh is to change your displays with the seasons.
As summer approaches, you’ll want to spotlight shorts, tank tops, sundresses, and swimsuits, along with hot weather accessories like sunglasses and sandals. As temperatures drop, you might change out your displays to feature sweaters, coats, scarves, and jeans.
Along with swapping out the items in your display, consider using seasonal props to decorate your store’s interior and windows. Here’s how one clothing shop created a gorgeous spring window display using florals and mannequins:
Leaning into the seasons and regularly updating your retail clothing displays will make sure that your customers experience something new each time they visit your store.
3. Color-Coordinate Your Displays
One unique retail clothing display idea is to color-coordinate your store.
Displaying your boutique’s clothing by color will create a whimsical, one-of-a-kind shopping experience for your customers. They’ll be immediately drawn to their favorite colors and will be able to conveniently browse all your pieces in that hue.
Check out how this clothing store created a rack of all their red pieces and paired it with a quote about the power of wearing red:
Using color as your design inspiration will put the focus on your store’s selection and make your small business stand out from the competition.
4. Create Photo Opportunities
One way to go above and beyond with your retail clothing store display is to create fun, aesthetically pleasing photo opportunities for your customers.
To highlight your selection and to help your shoppers envision themselves wearing your clothing, consider upgrading your fitting room area to include tasteful decor, a unique mirror, and a sign encouraging them to take a selfie. Check out this example for some inspiration:
Another way to make shopping at your clothing store a memorable experience is to create a photo wall. Hire a local artist to paint an Instagram-worthy mural that matches your boutique’s brand, encourage your customers to take photos in front of it, and remind them to tag your business account on social media.
Craft the Best Retail Clothing Displays With Comcash
Looking for more ways to elevate your customer experience and boost your sales?
Then you need a powerful point of sale (POS) system like Comcash. Comcash can help you generate repeat business with a built-in loyalty program, make sales online using a seamless e-commerce integration, and learn more about your customers with advanced reporting and analytics.
Schedule your personalized demo today to learn how Comcash can help your clothing store reach its full potential.